Born From One Parent’s Quest to Make Phonics Click
It all started with a sketch of a cat, a five-year-old struggling to learn the alphabet, and an idea to hide letters inside pictures, like “Where’s Wally” for phonics.
That spark turned into the first “Alpha-Pics”, helping children connect letters with sounds through play.
Today, that same spark powers the Magic Alpha-Belt: a joyful, structured system of stories, tools, and multisensory learning for home and school.
The Magic Alpha‑Belt is built around the 7E Learning Stages; a step‑by‑step phonics path designed for children aged 3 to 6+. It supports early readers at home, in nursery, and at school through a flexible, multisensory approach. Each stage builds on the last, helping children move from first sounds to confident, independent reading.
Explore + 3
Discover sounds and letter shapes
Engage + 3
Playful early phonics awareness
Enhance + 4
Start building simple words
Evolve + 4
Confident writing and blending
Expand + 5
Master the 44 phonic sounds
Empower + 5
Learn alternative spellings
Enlighten + 6
From decodable to free reading
Phonics That Grow With Every Child
Parents and Home Learners
Simple, structured tools to support reading at home, even if phonics feels unfamiliar.